Donnerstag, 10. Dezember 2009

This year has seen a major move to adopt Enterprise 2.0 tools by businesses who are looking to update their workplaces for a variety of reasons. Organizations are beginning to use social tools to achieve better company communication, higher worker productivity, and to harness the innovation. Along that way a great deal is happening in this new industry and more has been learned this year than ever before.

Here's what being talked about as 2009 comes to an end.

1. Salesforce Chatter Gets the Business Market Serious About Social

When it comes to enterprise software, it doesn't get a whole lot more serious than Salesforce.com. The well-known Software-as-a-Service firm created considerable buzz last month by announcing that they are weaving new social and collaborative features into its long-standing Web-based cloud platform. Known as Chatter, it's release next year to all of Salesforce's customers will open the way for enterprises to adopt social more easily while enabling developers to create powerful new enterprise-class social business applications.

2. Community Management Proves to Be a Crucial Element of Enterprise 2.0

This fall saw the increasingly awareness that social computing requires a new kind "social help desk" just like non-social business software requires dedicated IT user support of its own. But community management goes far beyond mere IT support, it's a strategic activity that drives forward communities of business users to accomplish shared goals while proactively driving adoption and improved usage. A recent survey of Enterprise 2.0 practitioners found that 95% of them reported community management as "essential" for their activities.

3. Social Solutions for All Budgets

Enterprise 2.0 isn't all about giant companies using social software with multi-million dollar budgets. There are now many smaller vendors producing dozens of social tools for smaller-sized organizations. Over the summer the vendor space began to get more well-defined and there is now a decent map of the Enterprise 2.0 marketplace. Getting workers engaged in social business communities is half the key to a successful project while good social software for business use is only getting cheaper and more plentiful.

4. Embracing Grassroots Social Media

Underground efforts social computing can yield big results. Nielsen Norman Group released a study in August that gathered together and analyzed case studies from fourteen companies in six countries to determine how organizations use social computing on their intranets. The companies included in the research were Agilent Technologies, Johnson & Johnson Pharmaceutical Research and Development, IBM, Telecom New Zealand Limited and Sun Microsystems.

The central findings in the study, entitled Enterprise 2.0: Social Software on Intranets, included that fact that unsanctioned efforts are often the route to social computing success success. Companies that turn a blind eye to underground social software efforts until they prove their worth, can then take advantage of them later, when they incorporate them into an enterprise-wide effort.

5. Avoiding Enterprise 2.0 Mistakes

2009 does seem to be the year that Enterprise 2.0 was finally accepted generally by enterprises as a significant new approach to business and IT. Naturally, when many companies start playing with new toys some mistakes will be made. At this fall's Enterpris 2.0 conference in San Francisco, MIT's Andrew McAfee came up with a list of things not to do that any company would be smart to study.

6. An Enterprise 2.0 Information Explosion is Coming: Get Ready

As social tools put more enterprise information into a discoverable, worker-generated intranet, the amount of information that becomes available greatly increases. Enterprise search engines and other means of dealing with the resulting knowledge abundance will be challenged. Proactive organizations will begin dealing with the growing body of tacit knowledge created by social tools to ensure that it gets turned into business advantage instead of turning into a potential drawback.

Quelle: http://socialcomputingjournal.com/viewcolumn.cfm?colid=861